Saturday, December 27, 2014
Daily Quotations: http://www.kevinfitzmaurice.com/quote_fitzmaurice.htm
Politicians sell the dream of a product they cannot deliver.
Politics is about creating a brand name and protecting that brand name.
People vote for the most well-known brand name, not anyone or anything.
Anything that increases the recognizability of your brand name will help you to get elected.
Political advertising is about creating sound bytes, slogans, and sayings to remind people of the brand name.
Posted by Kevin Evertt FitzMaurice, M.S. at 7:02 PM